An experimental eye-tracking study of map cognitive load differences for urban structural patterns

doi:10.13474/j.cnki.11-2246.2024.0317

Abstract

Abstract: In the field of spatial cognition, with the advancement of cartographic technology, 3D maps, image maps, virtual maps and so on are appeared, which brings about the problem of unclear applicability of map cognition, and lack of quantitative research on differences in cognitive load. This paper is oriented to the problem of urban structural form cognition, taking 2D maps, 3D maps, image maps and aerial map pictures as examples, and adopting the methods of questionnaire survey, eye movement experiment and scale analysis to study the cognitive roles of different types of maps, and at the same time to play attention to the gender differences therein. The results show that both map type and gender variables had a certain effect on the cognitive load of maps with significant differences between groups; 2D maps are more applicable, and the cognitive load and cognitive effect of men are higher than that of women.

Key words: spatial cognition, map, eye movement experiment, cognitive load, urban structure

CLC Number:

LI Xue'er, ZHENG Shulei. An experimental eye-tracking study of map cognitive load differences for urban structural patterns[J]. Bulletin of Surveying and Mapping, 2024, 0(3): 101-106.

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