Abstract: The Great Wall is an immense carrier of Chinese civilization and a world-renowned culture heritage. How to make use of modern new technology to make more people know,understand,and experience the Great Wall more comprehensively and deeply is an important content in protecting and publicizing the Great Wall. In this paper,various techniques such as geographic information,internet,panoramic photography,multimedia and virtual scene are integrated to display the cultural heritage,historical sites,environmental landscape and cultural values of the Great Wall,which provide an immersive experience for the audience and explore a new model for the Great Wall's tourism promotion,value exploration and discovery,protection and utilization.

Key words: panoramic photography, the Great Wall tourism, cultural exhibition, virtual environment, display design